Xavier Long is the head of the Data and strategic intelligence department at the French Savoir-Faire Institute. After a decade of working as a marketing researcher, Xavier decided to serve artistic crafts and living heritage companies – companies and artisans he admires. With his team, his department centralises, processes and analyses all the qualitative and quantitative data linked to all that concerns artistic crafts and living heritage companies’ development.
Institut National des Métiers d’Art
Founded in 1889, the French Savoir-Faire Institute is a non-profit association under the triple aegis of the French Ministries of Economy, Culture and Education. It conducts a support policy for artistic crafts and Living Heritage Companies. It actively participates in the promotion of French savoir-faire at national and international levels.