Paulo Sellmayer (b. 1987, Oberhausen, Germany) is a creative director and product designer based in Caldas da Rainha.
He holds a graduate degree in Industrial Design (2010) and a MA in Product Design (2020), both from ESAD.CR – IPLeiria. Founder of VICARA and Tasco, his work focuses on materials and fabrication processes, upbringing cultural innovation through manufactured objects. Since 2010 his projects have been selected to be exhibited in São Paulo, London, Milan, Rhode Island, Paris and Lisbon. As creative director of VICARA he has worked with clients such as MAAT – Museum For Art Architecture and Technology in Lisbon, Sumol + Compal, Sovina and Amorim Cork Flooring.

VICARA
VICARA Studio is a creative agency that develops original initiatives and socially conscious solutions in product design. Bringing together designers, artisans and industry, VICARA takes a hands-on approach to creating a sustainable and interconnected design ecosystem. The agency is also the owner of two product design brands: the homonymous brand, which presents a catalogue of exclusive pieces produced in ceramics, glass, wood, or weaving techniques, and which has national design and production as its common thread; and Tasco, a red clay tableware brand, inspired by the vernacular of Portuguese handmade ceramics and its gastronomic culture.